Profiling generous donors. Outlining the university’s communications goals for the year. Differentiating the institution from others in the higher education category. These are the typical goals of a university president’s report. For their 2016-17 report, Santa Clara University also wanted to explore a unique format, and potentially a slightly edgier visual language.
- Aug. 2016 – Dec. 2016
- President’s Report Exploration
- Messaging Strategies, Concepts, Design