Pillar was a storage company of a different sort. At the time, Pillar was the only firm of its breed to allow integration of both NAS and SAN protocols in one box. The company asked us to concept advertising that broke through the IT magazine noise, and truly take a consumer approach to persuading IT targets—typically inundated with messaging from a glutted market space.
- July – Sept . 2005
- Pillar Storage Systems Trade Magazine Ads
- Messaging Strategy, Concepting, Content, Creative Direction