Gigamon.com

Content Strategy, Inbound Demand-Generation Strategy, Content

Project Description

Gigamon is a visibility platform that enables security tools to see, manage and understand data that’s moving — and hiding— across an organization’s extended network. In collaboration with Hero_digital, we helped create new brand equity by driving platform, solution, and industry content layers on gigamon.com, as well as inbound demand-generation user flows. Conversions increased 100% in just two months.

Project Details

  • Jan. 2017 – June 2017
  • Responsive B-to-B Tech Site Refresh
  • Inbound Demand-Gen Strategy
  • Content Strategy for Select Sections
  • Content for Home, Solutions, Campaign, Industry and Organization Pages.
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