Project Description
Axcient, the business recovery cloud, asked us to collaborate with their internal brand team and position the company at the 2016 Xchange - West trade show in a dynamic, unexpected way. As the show dates aligned with the Batman vs. Superman movie premier, we decided to tie network resilience threats to the central conflict in the movie. Permissions from Warner Brothers Studios were surprisingly easy.
Project Details
- March 2016 – May 2016
- Tech Trade Show Campaign
- Content Strategy, Content
